a fresh start

I'm aware that my last post left the fate of this blog a little ambiguous. 

Recognising that I was running a sort-of fashion blog with a growing dislike of the foundations of the fashion industry put me in an odd predicament - one that left my curser hovering over the dreaded DELETE BLOG button on more than one occasion. 

But the reason I refrained from that fateful click came with the realisation that my little corner of the internet gives me a chance to talk to people about the matter at hand:

The fashion industry is (a) a pretty cool and versatile place but also (b) pretty sucky when it comes to ethics.

But the super duper awesome thing is that we - me and you - can make a difference.

I'm not suggesting we all just throw caution to the wind, throwing out all our old clothes and commit to wearing hessian sacks all the time, but from now on, i'm making it my aim to be more style-concious, ethics-aware and sustainability-mindful. 

I'll do this by:
Supporting ethical and sustainable retailers
Buying second hand (or third...or fourth...)
Making my own clothes
"Make-do-and-mend"-ing old clothes
Trying to learn more about the fashion industry and how it works.

I want this blog to be a marriage between ethics and fashion. 
So if you are interested by either one, or both, please stick around. 
I'm very excited (like bouncing up and down on my chair kind of excited) to share it with you.

So, yeah. What i'm trying to say is:

Welcome to the new, now-slightly-ironically-named-in-light-of-my-recently-voice-environmental-concerns Bleached Mort.

(somehow Certified Naturally and Ethically Dyed Mort doesn't have the same ring to it)


  1. I totally understand where you are coming from, and I am super glad that you did not delete your blog. BTW, I just found your blog, and I am looking forward to what you have to share. I would love to see what clothing you make!!
    Messy Bits

  2. This comment has been removed by the author.

  3. It is brave move to confront this issue as many of us turn a blind eye (I am guilty of this). You have definitely made me consider this more, like you said we can all make a difference!

    Thankyou so much for your very kind words on my blog, I hope we can keep in contact xx


  4. Can't wait to see your future posts! Following you now on bloglovin' :)

    xoxo, S
    check out my personal & travel blog ♡

  5. I have this love-hate relationship with fashion. I love it because it is an amazing outlet for creativity but I dislike the effect on people causing a growing and uncontrolled consumerism.
    I'm excited to see where you want to go with your blog! :)

    Fashionably Sparkly

  6. This is so great!! I can't see what sort of things you start writing about now... to be honest, I don't know which stores I shop in are ethical or not, I need to educate myself on this!


Tell me all your secrets...