a fresh start

I'm aware that my last post left the fate of this blog a little ambiguous. 

Recognising that I was running a sort-of fashion blog with a growing dislike of the foundations of the fashion industry put me in an odd predicament - one that left my curser hovering over the dreaded DELETE BLOG button on more than one occasion. 

But the reason I refrained from that fateful click came with the realisation that my little corner of the internet gives me a chance to talk to people about the matter at hand:

The fashion industry is (a) a pretty cool and versatile place but also (b) pretty sucky when it comes to ethics.

But the super duper awesome thing is that we - me and you - can make a difference.

I'm not suggesting we all just throw caution to the wind, throwing out all our old clothes and commit to wearing hessian sacks all the time, but from now on, i'm making it my aim to be more style-concious, ethics-aware and sustainability-mindful. 

I'll do this by:

Supporting ethical and sustainable retailers

Buying second hand (or third...or fourth...)

Making my own clothes

"Make-do-and-mend"-ing old clothes
Trying to learn more about the fashion industry and how it works.

I want this blog to be a marriage between ethics and fashion. 
So if you are interested by either one, or both, please stick around. 
I'm very excited (like bouncing up and down on my chair kind of excited) to share it with you.

So, yeah. What i'm trying to say is:

Welcome to the new, now-slightly-ironically-named-in-light-of-my-recently-voice-environmental-concerns Bleached Mort.

(somehow Certified Naturally and Ethically Dyed Mort doesn't have the same ring to it)